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Meet the people who will love your business.

  1. Easy and effective Facebook Adverts: With Facebook Adverts, you can create targeted adverts to reach different audiences and meet your business goals.

    1. All the right People: More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
      With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results.

      1. Location: Reach your customers in the areas where they live or where they do business with you. Target adverts by country, state/region, postcode or even the area around your business.
      2. Demographics: The customers your business serves are on Facebook. Choose the audiences that should see your adverts by age, gender, interests and even the languages they speak.
      3. Interests: When people are interested in your business, they're more likely to take action on your advert. Choose from hundreds of categories such as music, films, sport, games, shopping and so much more to help you find just the right people.
      4. Behaviours: You know your customers best, and you can find them based on the things they do such as shopping behaviour, the type of phone they use or if they're looking to buy a car or house.
      5. Connections: Reach the people who like your Page or your app and reach their friends. It's an easy way to find even more people who may be interested in your business.
      6. Partner Categories: Partner Categories are targeting options provided by Facebook's third-party data partners. These partners are part of Facebook Marketing Partner's “Audience Data Provider” specialty.
        With Partner Categories you can target people based on offline behaviors people take outside of Facebook, such as owning a home, being in the market for a new truck or being a loyal purchaser of a specific brand or product. Partner Categories complement Facebook targeting, and are especially useful for advertisers, particularly those without access to customer data. Advertisers can easily add Partner Categories to their campaigns through Ad Manager or by requesting the categories directly from a data partner.
        Partner Categories effectively drive metrics like brand resonance and offline sales when used in conjunction with Facebook media.

        • People in the market for a sports car, owners of luxury SUVs.
        • Heavy cleaning supplies buyers, heavy hair care buyers.
        • Credit card holders, likely investors.
        • Discretionary spenders, seasonal spenders, brand buyers.

      7. What is the data and how is it collected? Facebook has partnered with Acxiom, Epsilon, Experian Marketing Services, Oracle Data Cloud (formerly Datalogix), and Quantium to activate Partner Categories in specific markets. These third-party partners collect and model data from a variety of sources, like public records, loyalty card programs, surveys and independent data providers.
      8. Tips for Success: Partner Categories are designed for advertisers with brand or offline sales objectives, not solely for online KPIs, such as CPC or CPA. Consider these best practices if you include Partner Categories in your advertising campaign:

        • Objective: “Increase brand awareness” or buying on reach & frequency
        • Creative: Video ads or photo ads
        • Measurement: Reach or ad recall

    2. Stay in touch and grow: These targeting features help businesses stay in touch with existing customers and find more people like them on Facebook.

      • Custom Audiences: Custom Audiences help you find your existing customers from all the people who are on Facebook. You can create a Custom Audience using a customer contact list, your website traffic or activity in your app.
      • Lookalike Audiences: Lookalike Audiences let you find more people who are similar to your best customers. It's a great way to use the insights you've gained from your Facebook marketing to find more people who'll love your products and services.

    3. How people see adverts: People use Facebook to discover what's new with their friends, family and the things they care about. And your adverts are shown alongside these stories, seamlessly, on both desktop and mobile.

      • Really relevant: We show adverts to all the right people based on age, gender, location, interests and so much more.
      • Highly actionable: Facebook adverts can send people directly to your website or app to drive sales and more.
      • Naturally social: When people like your Page, their friends are more likely to be interested in what you have to offer.

  2. How to meet the people who'll love your business:

    1. Use your free Facebook Page to get started
    2. Let us know what you want to promote
    3. Choose the audience for your Facebook Advert
    4. Set your budget and track your results

  3. Facebook helps you reach your business goals:

    1. Drive online sales: Marketing on Facebook is a powerful and efficient way to increase sales for your online business. We make it easy to reach the people who matter to your business and track the results of your advertising across devices.

      • Reach people where they're engaged: Visiting Facebook on their computers, tablets and phones.
      • Bring people from Facebook to your website to book an appointment, sign up for more info or make a purchase.
      • Measure how your adverts are performing, and create new adverts for products and services that your customers will love.

    2. Increase local sales with Facebook: Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people who are interested in your business exactly where they're looking – on their phones, tablets and computers.

      • Create targeted adverts and offers for all the right people based on their age, interests, location and more.
      • People visiting Facebook see your boosted posts and adverts along with stories from their family and friends.
      • Get real results and understand what your customers like.

    3. Promote your app with Facebook: Facebook Adverts make it easy to promote your mobile apps and games, so you can find new customers and keep people engaged with your apps.

      • Reach all the right people with targeted adverts based on their gender, age, interests and devices.
      • Keep them engaged with adverts for people who've already installed or taken specific actions in your app.
      • Track how Facebook Adverts affect your app's installs, sales and more.

    4. Build your brand with Facebook and Instagram: Every month, more than 1.6 billion people use Facebook and 400 million people use Instagram to discover and connect with what matters to them. Facebook adverts help connect your business with the audiences that matter to you, tell your brand story and drive real results.

      • Reach the people who matter to your business and let them discover your brand.
      • Deliver your message to the right audience through people-based targeting and tell your brand story using engaging videos and photos.
      • Drive awareness of your business and reach people wherever they are on their customer journey.

  4. How Facebook works for businesses:

    1. You know your business: Whether you sell in person, online or through an app, you know what you'd like to do next as your business grows.
    2. We know people: More than a billion people use Facebook to connect with friends, family and things that matter to them.
    3. Facebook connects businesses with people: Marketing on Facebook helps your business build lasting relationships with people and find new customers.

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